You’ve reached a level of success. Your business is established, likely profitable, and recognised in its field. You’ve overcome challenges, built a team, and delivered value. By many measures, you’re doing “good.” Congratulations – that’s a significant achievement.
But here’s a question that keeps ambitious leaders awake at night: Is “good” truly good enough? Or is the very comfort of “good” preventing you from achieving something truly great?
It’s often said that “the enemy of great is good.” This sentiment, echoed by thinkers from Voltaire to Jim Collins, highlights a dangerous trap: satisfaction can blind us to untapped potential. When things are running smoothly enough, the drive to scrutinise, optimise, and push boundaries can diminish. We settle, perhaps unconsciously, for results that are solid but fall short of what’s truly possible.
Do any of these resonate with your business?
- You look at your results and think, “They’re okay, but I know we could be doing better.”
- Many a time, you feel like your team is working incredibly hard, but the output doesn’t quite match the effort.
- You sense hidden friction points or inefficiencies but can’t quite pinpoint them.
- You see opportunities slipping by because you lack the agility or resources to seize them quickly.
If so, you might be experiencing the gap between “good” and “great”. You’ve built a successful operation, but you suspect there are invisible barriers preventing you from reaching the next level from truly maximising your wins.
This is where Win More by Design (WMBD) comes in.
We founded WMBD precisely for leaders like you – successful leaders who aren’t content with “good enough” and believe their organisation has more potential to unlock. Our core promise is simple: We help you Win More by Design.
How? By systematically identifying and removing the hidden barriers – the unseen anchors, the operational friction, the strategic misalignments – that inevitably accumulate even in successful businesses. We provide the clarity and tools needed to move beyond maintaining success to actively amplifying it.
Over the coming weeks, we’ll explore these concepts further – the ‘Leakages’ and ‘Barnacles’ holding you back, the difference between operating by reactive ‘Default’ versus strategic ’Design’.
For now, ask yourself: Are you truly satisfied with “good enough,” or are you ready to explore what it takes to Win More?
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